Blogging retrospective

Via CRASH THE ARCADE, I learned of Matt Mullenweg’s birthday wish:

I want you to blog.

Publish a post. About anything! It can be long or short, a photo or a video, maybe a quote or a link to something you found interesting. Don’t sweat it. Just blog. Share something you created, or amplify something you enjoyed. It doesn’t take much. The act of publishing will be a gift for you and me.

I thought it might be interesting to use this as an excuse to collect a sort of history or timeline of my blogging, and memorialize the various iterations of and related web things I’ve built and torn down over a quarter century.

High School (1996ish-1998, Milton Hershey School)

I definitely had “home pages” on services like GeoCities and Angelfire, but I don’t remember much. I think there were Ayn Rand quotes involved.

This might be hard to believe, but in 11th grade I was an officer in our chapter of Future Farmers of America, and had built a homepage for the chapter.

I’m fuzzy on the order of events here, but somehow one of the MHS college/career counselors hooked me up with an internship interview with a guy at Hershey Foods, who was impressed that my FFA site used frames and hired me! The school loaned me a Powerbook, and I was paid a hourly rate to convert recipes from Word documents into HTML for Hershey and other brands it owned (at that time, this included a lot of pasta brands, like Ronzoni).

A person I worked with at Hershey connected me with a summer internship at a web design firm in Mt Gretna, PA, called Kindle Design Group. Kindle Design Group owned “” before Amazon. I wonder if they made some money from that?

I think I continued doing Hershey stuff during the year after that. Between high-school and college I spent a summer working at a harness-racing magazine called “Times: In Harness”. I can’t find much on the web about T:IH right now, but here’s an excellent TV commercial.

College (1998-2000, RIT )

I had a homepage on an RIT server. The things I remember are:

  • I had been learning Macromedia Dreamweaver, which among other cool DHTML tricks made it easy to build drag-and-drop interfaces. I made a site logo that you could drag around, for no particular benefit. I called it “the gratuitously draggable logo”.
  • It did have a space for periodic, single-line, updates from the life-of-Ross. I probably started out editing it by hand, but at some point I started using Blogger, which means I had entered my RIT network account password onto a third party, internet-start-up website. In 2024 that sounds absolutely bonkers, but it didn’t seem that way in the 90’s.

This was peak “dotcom” era, and when I wasn’t learning from RIT’s excellent teachers, I spent a good amount of my time working on terrible internet ideas, as was the fashion of the time. Some of the terrible ideas were:

  • A website about websites about movies
  • I don’t know, I guess it seemed like mac users had special XML needs or something. I’m sorry.

In this era I was reading Scripting News a lot, and I spent time tinkering with some of the stuff that Dave Winer and Userland were putting out, like and I definitely maintained something of a personal blog on one of these services, and a Nelly Furtado fan-site.

I think this is also when I got my hands on the ‘’ domain. Someone reached out who had bought it accidentally (while building a site for Kartchner Caverns) and I was able to buy it from them.

What I wasn’t doing so much, was studying and going to class. I left RIT after two years without a degree.

Back in PA (2000-2005)

I moved in with my mother, who had an apartment in Harrisburg at the time. Work-wise, I got involved with a web hosting startup that didn’t really go anywhere, worked at Blockbuster Video, spent a few years at Earthlink before going to Knowledge Planet(which later became part of Mzinga).

I think it was in the Earthlink era that I started a blog on, using Movable Type, but I also recall experimenting with Radio Userland. The oldest version of I can find on the wayback machine was using Radio Userland, so perhaps that was first?

This was the time period when journalists thought blogging was interesting/weird/scary, and I actually managed to get written about:

I was really excited about RSS in those days, and the possibilities around not just using an RSS reader to read a bunch of sites in one place (though that was cool!), but as a way to programmatically mix content together in interesting ways. The first of these was “”, which was a simple feed-of-feeds: all of the Central PA bloggers I knew about, in one place. People seemed to like it.

logo for

OK, what if there was a “Harrisburg Blogs” for everyone? I moved on to creating something new, called “Localfeeds”, which did the same trick for cities around the world. Instead of using a hand-selected list of feeds, I combined two ideas:

With those two details, I could process a big list of sites, and sites that had both of those things were added to the database. The result looked like this.

Localfeeds logo

Localfeeds got some attention in the wider world, and was written about in an issue of Esther Dyson’s Release 1.0, blogs, and podcasts, and got me invited to be on a panel at the first Bloggercon.

DC (2006 and on)

After moving to the DC area, I got involved with the DC Blog Meetup for a while (and may have been organizer for a bit). At some time before or after the move, I also moved my blog from to, and switched from whatever I was using previously (either Movable Type or PyBlosxom) to Wordpress.

The most notable thing in this era is that I started tracking different technology events that sounded interesting. There’s a lot going on, and nobody was listing it all in one place. So, “DC Tech Events” became an ongoing series on my blog, and then it became a newsletter, and a dedicated website.

There was a mini-scandal when another site started re-publishing it without credit.

I credit dctechevents with opening a lot of doors for me, including my previous and even my current job. At some point during this journey, I decided the software I was writing to manage dctechevents (I called it “eventgrinder”) was unique and something more people should be able to use, and started down the path of turning it into a business. At least, I created an LLC, opened a business checking account, and worked on eventgrinder like a serious side-hustle for a while. After a while this led to opening more dctechevents like sites for other cities(like Localfeeds), but that’s where it kind of lost steam. I made myself a publisher, dependent on this software I was writing, but actually hated using.

By 2013 (or before)I had given up on eventgrinder, dctechevents, and the network of similar tech events sites.

After this, I cycled between not blogging for long periods, and starting over with some new platform or tool. I recall Wordpress (self-hosted),, and GitHub pages being used at certain times. I think Twitter played a role here: it was easier to post and that’s where the people were.

I think around 2018 I became aware of and the indieweb movement. I definitely kicked the tires on, but also I was infatuated with “Serverless”, and the idea that there was an optimum expression of the indieweb’s standards and protocols that could be built out of AWS serverless tools. This also led to it’s own cycle of neglect and occasional rebuilding-from-scratch, and ultimately went nowhere.

I hit a moment where I decided to just commit to not doing it. I had discovered game development, and building new web things wasn’t interesting anymore, at least as a hobby. It’s hard to find a problem more solved than blogging (except maybe text editing), and I wasn’t even sure I wanted a blog.

Until, a couple of months ago, I decided I did want to blog again, and re-approached without the not-invented-here attitude and decided to try again.

Ross Karchner @rossk