Two things that struck me as related:
- Tim Cook, brilliantly snapping at an activist investor who wants Apple to stop investing in better environmental practices, and instead focus on “maximizing shareholder value”
- A demonstration of the ability to capture soot from a burning candle, and re-purpose it as printer ink.
How are they connected?
The second item points the way to a future where the waste product of one factory could be the raw material of another. The factory that spews soot and noxious gasses into the air, or dumps chemicals in the water (or holds them indefinitely in barrels and open-air pools), isn’t just “polluting” then– it’s being inefficient. Pouring money down the drain.
In other words, maybe there’s a day coming when environmental stewardship and “maximizing shareholder value” aren’t in conflict.