In February 2010 I filed the paperwork to form a Virginia LLC for EVENTGRINDER– the calendar management tool I had been tinkering with on and off for a number of years. There was never a formal business plan or model, but I was pretty sure I could make it generate income through some combination of advertising and premium features.
The goal was to create a self-sustaining business. “Success” would mean generating some extra cash. “Wildly successful” would mean generating enough cash for me to work on it full-time.
Over the last few months, turning EG into a business has felt more and more like a self-imposed (thus, fake) obligation. I’m also about to start an exciting new job, finishing up the GIS certificate at NOVA (and thinking about completing my degree), and in general I could use less distractions.
So, I will soon file the paperwork to end the LLC, and I’ve opened up the EVENTGRINDER code.
I don’t intend to stop working on EVENTGRINDER (in fact, making the source code public has opened up a whole new kind of motivation: shame! There’s some stuff in there I’m really not proud of). The focus will now be on improving the tool, instead of finding ways to make money off of it. And (once I’ve done quite a bit of cleanup, and documented some things) I look forward to seeing if anyone else wants to pick it up and contribute.